{"id":172,"date":"2017-02-21T10:00:06","date_gmt":"2017-02-21T18:00:06","guid":{"rendered":"http:\/\/webmuscle.wpengine.com\/?p=172"},"modified":"2017-02-21T10:00:06","modified_gmt":"2017-02-21T18:00:06","slug":"6-best-practices-email-drip-campaign","status":"publish","type":"post","link":"https:\/\/websitemuscle.com\/6-best-practices-email-drip-campaign\/","title":{"rendered":"6 Best Practices For Your Email Drip Campaign"},"content":{"rendered":"

In our first post on email drip campaigns<\/a>, we talked about the benefits that this automated online marketing tool can have on your business.<\/strong><\/p>\n

Well, now it\u2019s time to take it a step further. We\u2019re going to assume that you were persuaded by all those benefits and that you\u2019re ready to put an email drip campaign together.<\/p>\n

The system you use and the offers you share are going to be up to you (unless we help<\/a>) but there are a few best practices that you can use to make sure you\u2019re on the right track.<\/p>\n

6 Best Practices For Your Email Drip Campaign<\/strong><\/h2>\n

1) Personalize it (as much as possible)<\/h3>\n

One of the benefits of online marketing tactics like email drip campaigns \u2014 especially in comparison to traditional marketing methods \u2014 is the available data.<\/p>\n

Your marketing team can leverage this data by segmenting your email lists according to demographic information, where the lead is in the sales process, and more.<\/p>\n

This audience knowledge allows savvy marketers to create email messages and offers that are tailor-made for specific groups while retaining the benefits of automation.<\/p>\n

Drip emails can also be triggered by certain events, including user actions or the length of time since your last communication, as ProsperWorks<\/a> points out. Reaching out to specific prospects who take specific actions \u2014 again, without any action necessary on your part \u2014 is a great way to cultivate leads.<\/p>\n

2) Keep it interesting<\/h3>\n

Nothing sends users toward the \u201cUnsubscribe\u201d button faster than boring or repetitive content.<\/p>\n

Keep your customers and prospects on the hook by providing them with valuable, engaging information that connects to your company\u2019s offerings.<\/p>\n

Your emails can include different formats and methods for capturing your audience\u2019s attention, including:<\/p>\n