{"id":309,"date":"2018-04-12T10:00:57","date_gmt":"2018-04-12T17:00:57","guid":{"rendered":"https:\/\/www.websitemuscle.com\/?p=309"},"modified":"2018-04-12T10:00:57","modified_gmt":"2018-04-12T17:00:57","slug":"clarify-your-marketing-message-step-3-introduce-yourself","status":"publish","type":"post","link":"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/","title":{"rendered":"Clarify Your Marketing Message | Step 3: Introduce Yourself"},"content":{"rendered":"<p><iframe src=\"https:\/\/www.youtube.com\/embed\/iEG0TwDaajE?rel=0&#038;showinfo=0\" width=\"1000\" height=\"563\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><strong>Note: Scroll to the bottom for links to the rest of the Clarify Your Marketing Message Series.<\/strong><\/em><\/p>\n<p>Hi, I\u2019m Sam Nelson from Website Muscle.<\/p>\n<p>We\u2019re on to Step 3 of <strong>7 Steps to Clarify Your Marketing Message<\/strong>.<\/p>\n<p>The first step was identifying exactly who your customer is and what their business goals and objectives are.<\/p>\n<p>In step 2, we clarified the two levels of your customer\u2019s problem:<\/p>\n<ol>\n<li>What is leading them to search for your product or service?<\/li>\n<li>What thoughts, feelings, questions, and frustrations do they have during their search?<\/li>\n<\/ol>\n<p>In Step 3, <strong>Introduce Yourself<\/strong>, we\u2019re going to talk about your company for the first time. This part is always easy, usually because most of our clients talk about what they do a lot.<\/p>\n<h2>Two Ways to Introduce Yourself Successfully<\/h2>\n<p>There are two ways to successfully introduce yourself in your marketing message:<\/p>\n<h3>1. How does your company help to alleviate fears and frustrations for your customer?<\/h3>\n<p>You\u2019re providing a service for the customer, of course, but you need to address how your business will deal with the pain points they have been dealing with.<\/p>\n<h3>2. Why should the customer trust you?<\/h3>\n<p>We like to use \u201ctrust indicators\u201d on websites, which shows that you\u2019ve \u201cbeen there and done that.\u201d Trust indicators can also include case studies, which prove that you\u2019ve successfully served other customers before.<\/p>\n<p>If I asked you what you can show to a potential customer to prove that you\u2019ve been there and done it before, and you\u2019ve helped somebody in the same situation they are in right now, what would you put in front of them?<\/p>\n<p>Do you have testimonials from high-profile customers? Can you just talk about the names of the companies you\u2019ve worked with to show visitors that they can trust you?<\/p>\n<h4>Other Trust Indicators<\/h4>\n<p>Case studies, testimonials, statistics, years in business, awards the experience of your team \u2014 there are a lot of ways that we can show your company\u2019s authority.<\/p>\n<p>Usually showing customers why they can trust you is the easiest part of the marketing message exercise. The first question is more nuanced because it addresses your customers\u2019 fears and frustrations.<\/p>\n<p>Think these questions through, write down a few ideas, and then we\u2019ll move onto <strong>Step 4 \u2014 Share Your Process<\/strong>.<\/p>\n<p><em><strong>Watch the rest of the Clarify Your Marketing Message Series:<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-overview\/\">Overview<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-1-identify-your-customer\/\">1. Identify Your Customer<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-2-address-the-problem\/\">2. Address the Problem<\/a><\/li>\n<li>3. Introduce Yourself<\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-4-share-your-process\/\">4. Share Your Process<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-5-determine-your-ctas\/\">5. Determine Your CTAs<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-6-failure\/\">6. Failure<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-7-success\/\">7. Success!<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In Step 3 of our 7 Steps to Clarify Your Marketing Message, Introduce Yourself, we\u2019re going to talk about your company for the first time. This part is always easy, usually because most of our clients talk about what they do a lot.<\/p>\n","protected":false},"author":2,"featured_media":318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[13,6],"tags":[102,105],"class_list":["post-309","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-business-growth","category-education","tag-clarify-your-marketing-message","tag-introduce-yourself","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clarify Your Marketing Message | Introduce Yourself - Website Muscle<\/title>\n<meta name=\"description\" content=\"In Step 3 of our 7 Steps to Clarify Your Marketing Message, Introduce Yourself, we\u2019re going to talk about your company for the first time. This part is always easy, usually because most of our clients talk about what they do a lot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clarify Your Marketing Message | Introduce Yourself - Website Muscle\" \/>\n<meta property=\"og:description\" content=\"In Step 3 of our 7 Steps to Clarify Your Marketing Message, Introduce Yourself, we\u2019re going to talk about your company for the first time. This part is always easy, usually because most of our clients talk about what they do a lot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/\" \/>\n<meta property=\"og:site_name\" content=\"Website Muscle\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-12T17:00:57+00:00\" \/>\n<meta name=\"author\" content=\"Sam Nelson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Nelson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/\",\"url\":\"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/\",\"name\":\"Clarify Your Marketing Message | Introduce Yourself - Website Muscle\",\"isPartOf\":{\"@id\":\"https:\/\/websitemuscle.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-04-12T17:00:57+00:00\",\"author\":{\"@id\":\"https:\/\/websitemuscle.com\/#\/schema\/person\/89522caa8c5027c475b71ade36325264\"},\"description\":\"In Step 3 of our 7 Steps to Clarify Your Marketing Message, Introduce Yourself, we\u2019re going to talk about your company for the first time. This part is always easy, usually because most of our clients talk about what they do a lot.\",\"breadcrumb\":{\"@id\":\"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/websitemuscle.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Clarify Your Marketing Message | Step 3: Introduce Yourself\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/websitemuscle.com\/#website\",\"url\":\"https:\/\/websitemuscle.com\/\",\"name\":\"Website Muscle\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/websitemuscle.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/websitemuscle.com\/#\/schema\/person\/89522caa8c5027c475b71ade36325264\",\"name\":\"Sam Nelson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/websitemuscle.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dd9d8d1636b1dbf2b83163f10576abaadd0116af49c6136ffa7a845b3a2410e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dd9d8d1636b1dbf2b83163f10576abaadd0116af49c6136ffa7a845b3a2410e0?s=96&d=mm&r=g\",\"caption\":\"Sam Nelson\"},\"sameAs\":[\"http:\/\/wm2020.wpengine.com\"],\"url\":\"https:\/\/websitemuscle.com\/author\/astraelem\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Clarify Your Marketing Message | Introduce Yourself - Website Muscle","description":"In Step 3 of our 7 Steps to Clarify Your Marketing Message, Introduce Yourself, we\u2019re going to talk about your company for the first time. This part is always easy, usually because most of our clients talk about what they do a lot.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/","og_locale":"en_US","og_type":"article","og_title":"Clarify Your Marketing Message | Introduce Yourself - Website Muscle","og_description":"In Step 3 of our 7 Steps to Clarify Your Marketing Message, Introduce Yourself, we\u2019re going to talk about your company for the first time. This part is always easy, usually because most of our clients talk about what they do a lot.","og_url":"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/","og_site_name":"Website Muscle","article_published_time":"2018-04-12T17:00:57+00:00","author":"Sam Nelson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sam Nelson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/","url":"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/","name":"Clarify Your Marketing Message | Introduce Yourself - Website Muscle","isPartOf":{"@id":"https:\/\/websitemuscle.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/#primaryimage"},"image":{"@id":"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-04-12T17:00:57+00:00","author":{"@id":"https:\/\/websitemuscle.com\/#\/schema\/person\/89522caa8c5027c475b71ade36325264"},"description":"In Step 3 of our 7 Steps to Clarify Your Marketing Message, Introduce Yourself, we\u2019re going to talk about your company for the first time. This part is always easy, usually because most of our clients talk about what they do a lot.","breadcrumb":{"@id":"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/websitemuscle.com\/"},{"@type":"ListItem","position":2,"name":"Clarify Your Marketing Message | Step 3: Introduce Yourself"}]},{"@type":"WebSite","@id":"https:\/\/websitemuscle.com\/#website","url":"https:\/\/websitemuscle.com\/","name":"Website Muscle","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/websitemuscle.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/websitemuscle.com\/#\/schema\/person\/89522caa8c5027c475b71ade36325264","name":"Sam Nelson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/websitemuscle.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dd9d8d1636b1dbf2b83163f10576abaadd0116af49c6136ffa7a845b3a2410e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd9d8d1636b1dbf2b83163f10576abaadd0116af49c6136ffa7a845b3a2410e0?s=96&d=mm&r=g","caption":"Sam Nelson"},"sameAs":["http:\/\/wm2020.wpengine.com"],"url":"https:\/\/websitemuscle.com\/author\/astraelem\/"}]}},"_links":{"self":[{"href":"https:\/\/websitemuscle.com\/wp-json\/wp\/v2\/posts\/309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/websitemuscle.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websitemuscle.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websitemuscle.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/websitemuscle.com\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":0,"href":"https:\/\/websitemuscle.com\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/websitemuscle.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/websitemuscle.com\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websitemuscle.com\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websitemuscle.com\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}