{"id":311,"date":"2018-04-19T10:00:08","date_gmt":"2018-04-19T17:00:08","guid":{"rendered":"https:\/\/www.websitemuscle.com\/?p=311"},"modified":"2018-04-19T10:00:08","modified_gmt":"2018-04-19T17:00:08","slug":"clarify-your-marketing-message-step-5-determine-your-ctas","status":"publish","type":"post","link":"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-5-determine-your-ctas\/","title":{"rendered":"Clarify Your Marketing Message | Step 5: Determine Your CTAs"},"content":{"rendered":"<p><iframe src=\"https:\/\/www.youtube.com\/embed\/bdMrXnT2ig4?rel=0&amp;showinfo=0\" width=\"1000\" height=\"563\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>Note: Scroll to the bottom for links to the rest of the Clarify Your Marketing Message Series.<\/em><\/p>\n<p>Hey, it\u2019s Sam Nelson from Website Muscle. We\u2019re onto the fifth step of our <strong>7 Steps to Clarify Your Marketing Message<\/strong> \u2014 Determine Your CTAs.<\/p>\n<p>Step 5 of this exercise is to Determine Your Calls to Action (CTAs) that you are asking your customers to perform. We\u2019re thinking about this from a website standpoint, but asking your customer to take the next step should always be a part of your marketing message.<\/p>\n<p>We break CTAs up into two categories: first, the main call to action, and then your secondary CTAs.<\/p>\n<h2>Main Call to Action<\/h2>\n<p>For our B2B clients, the main call to action is usually \u201cSchedule a Consultation,\u201d some version of \u201cContact Us\u201d via email or phone, or a download of a free demo or program.<\/p>\n<p>Whatever it is, we need to know exactly what that main call to action will be and that you\u2019ll be able to measure success. If you want your marketing to lead to more calls, for example, your marketing efforts need to be solely focused on driving calls.<\/p>\n<h2>Secondary CTAs<\/h2>\n<p>One or more secondary CTAs should also be in place for leads who aren\u2019t ready to schedule a consultation. I\u2019ve seen huge opportunities for B2B companies like our clients, because a lot of the time the traffic to your website isn\u2019t ready to buy immediately.<\/p>\n<p>If you look at your website\u2019s analytics, you\u2019ll probably see that the vast majority of people on your website aren\u2019t contacting you. The question is, what value and information can we give them to start a relationship?<\/p>\n<p>One example of a secondary CTA is an e-book that adds value for customers, which you can provide in exchange for an email address. With that information, you can start an email campaign to guide that lead toward a future conversion.<\/p>\n<p>Another secondary option that could add value is a video course, or just one video with enough value that brings customers back and leads them to start a relationship. Email newsletter series also work well to keep customers engaged.<\/p>\n<p>There are a lot of different ways to create a call to action that will lead potential customers to start a relationship with you. Even if they aren\u2019t ready to schedule a consultation, they\u2019re interested in you solving their problem.<\/p>\n<p>In these circumstances, the secondary CTA should solve a problem or frustration that we identified back in Step 2. If customers have a question or are looking for a solution that your secondary CTA can solve, you\u2019ve provided a win and significant value.<\/p>\n<h2>Summary<\/h2>\n<p>To summarize, make sure you include the main call to action and secondary CTAs throughout your marketing materials. This way you\u2019ll have something for anyone who is looking at your website. Either they will take the next step and contact you, or watch a video, read your literature, or otherwise interact with your message.<\/p>\n<p>Thanks for watching Step 5 of <strong>7 Steps to Clarify Your Marketing Message<\/strong>. Stick around for <strong>Step 6: Failure<\/strong>.<\/p>\n<h4>Watch the rest of the Clarify Your Marketing Message Series:<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-overview\/\">Overview<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-1-identify-your-customer\/\">1. Identify Your Customer<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-2-address-the-problem\/\">2. Address the Problem<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/\">3. Introduce Yourself<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-4-share-your-process\/\">4. Share Your Process<\/a><\/li>\n<li>5. Determine Your CTAs<\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-6-failure\/\">6. Failure<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-7-success\/\">7. Success!<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Step 5 of this exercise is to Determine Your CTAs, or the calls to action that you are asking your customers to perform. We\u2019re thinking about this from a website standpoint, but asking your customer to take the next step should always be a part of your marketing message.<\/p>\n","protected":false},"author":2,"featured_media":320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[13,6],"tags":[102,107],"class_list":["post-311","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-business-growth","category-education","tag-clarify-your-marketing-message","tag-determine-your-ctas","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clarify Your Marketing Message | Determine Your CTAs - Website Muscle<\/title>\n<meta name=\"description\" content=\"Step 5 of this exercise is to Determine Your CTAs, or the calls to action that you are asking your customers to perform. We\u2019re thinking about this from a website standpoint, but asking your customer to take the next step should always be a part of your marketing message.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-5-determine-your-ctas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clarify Your Marketing Message | Determine Your CTAs - Website Muscle\" \/>\n<meta property=\"og:description\" content=\"Step 5 of this exercise is to Determine Your CTAs, or the calls to action that you are asking your customers to perform. 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