{"id":312,"date":"2018-04-24T10:00:12","date_gmt":"2018-04-24T17:00:12","guid":{"rendered":"https:\/\/www.websitemuscle.com\/?p=312"},"modified":"2018-04-24T10:00:12","modified_gmt":"2018-04-24T17:00:12","slug":"clarify-your-marketing-message-step-6-failure","status":"publish","type":"post","link":"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-6-failure\/","title":{"rendered":"Clarify Your Marketing Message | Step 6: Failure"},"content":{"rendered":"<p><iframe src=\"https:\/\/www.youtube.com\/embed\/QjN1uISp-XU?rel=0&amp;showinfo=0\" width=\"1000\" height=\"563\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><em>Note: Scroll to the bottom for links to the rest of the Clarify Your Marketing Message Series.<\/em><\/p>\n<p>Hey, Sam Nelson here again from Website Muscle, and now we\u2019re onto <strong>Step 6<\/strong> of our <strong>7 Steps to Clarify Your Marketing Message<\/strong> series. We\u2019re almost there!<\/p>\n<p>We call the second-to-last step the <strong>Failure<\/strong> step. We want to identify the things that could happen if the customer decides not to do anything or chooses one of your competitors.<\/p>\n<p>We\u2019re just listing these right now, they aren\u2019t necessarily going directly into your marketing message. For this exercise, I think about sitting in front of a potential customer and saying, \u201cYour decision on this matters because of these things,\u201d which you can then list out.<\/p>\n<p>We want to make sure we identify these things, because \u2014 on your website, for example \u2014 we can mention the failure possibilities briefly before shifting into the Success discussion in the final step.<\/p>\n<p>A lot of customers aren\u2019t aware of the things that could possibly go wrong. Many clients come to us after having a bad experience in which things go wrong that they didn\u2019t even know could go wrong.<\/p>\n<p>To make it clear that we have our clients\u2019 best interests in mind up front, we present the things that could go wrong in the process. Take a minute as part of the exercise to identify those things for your business before moving onto the last step in our Clarify Your Marketing Message Series: Success.<\/p>\n<h4>Watch the rest of the Clarify Your Marketing Message Series:<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-overview\/\">Overview<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-1-identify-your-customer\/\">1. Identify Your Customer<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-2-address-the-problem\/\">2. Address the Problem<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-3-introduce-yourself\/\">3. Introduce Yourself<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-4-share-your-process\/\">4. Share Your Process<\/a><\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-5-determine-your-ctas\/\">5. Determine Your CTAs<\/a><\/li>\n<li>6. Failure<\/li>\n<li><a href=\"https:\/\/www.websitemuscle.com\/clarify-your-marketing-message-step-7-success\/\">7. Success!<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In the Failure step, we want to identify the things that could happen if the customer decides not to do anything or chooses one of your competitors. A lot of customers aren\u2019t aware of the things that could possibly go wrong, and we want to make it clear that we have their best interests in mind up front.<\/p>\n","protected":false},"author":2,"featured_media":322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[13,6],"tags":[102,108],"class_list":["post-312","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-business-growth","category-education","tag-clarify-your-marketing-message","tag-failure","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clarify Your Marketing Message | Failure - Website Muscle<\/title>\n<meta name=\"description\" content=\"In the Failure step, we want to identify the things that could happen if the customer decides not to do anything or chooses one of your competitors. A lot of customers aren\u2019t aware of the things that could possibly go wrong, and we want to make it clear that we have their best interests in mind up front.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/websitemuscle.com\/clarify-your-marketing-message-step-6-failure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clarify Your Marketing Message | Failure - Website Muscle\" \/>\n<meta property=\"og:description\" content=\"In the Failure step, we want to identify the things that could happen if the customer decides not to do anything or chooses one of your competitors. 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