{"id":419,"date":"2018-05-17T10:00:33","date_gmt":"2018-05-17T17:00:33","guid":{"rendered":"https:\/\/www.websitemuscle.com\/?p=419"},"modified":"2018-05-17T10:00:33","modified_gmt":"2018-05-17T17:00:33","slug":"top-10-must-dos-for-good-blog-posts-5-originalish-content","status":"publish","type":"post","link":"https:\/\/websitemuscle.com\/top-10-must-dos-for-good-blog-posts-5-originalish-content\/","title":{"rendered":"Top 10 Must-Dos for Good Blog Posts #5: Original(ish) Content"},"content":{"rendered":"<p><iframe src=\"https:\/\/www.youtube.com\/embed\/ffQRAOnx8Go?rel=0&amp;showinfo=0\" width=\"1000\" height=\"563\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Hey, guys, Tyree here from Website Muscle. We are going through our top ten must do&#8217;s for good blog posts. And you guys, we&#8217;re halfway through already! We are now are on number five, which I like to call original(ish) content.<\/p>\n<h2>Original(ish) Content<\/h2>\n<p>Now the reason I don&#8217;t say &#8220;original content&#8221; is because there&#8217;s a lot of good content out there. You&#8217;re probably already reading industry blogs, newspapers, and other news sources to find out what&#8217;s going on in your industry and with your business. And you probably find pieces of content every once in a while that you&#8217;re like, &#8220;I really want to share that with my readers.&#8221;<\/p>\n<p>The problem comes in when your instinct is to just copy and paste that into your blog.<\/p>\n<p>First of all, that is copyright infringement, and it&#8217;s also just really bad form. You want to build trust and authority in your brand, not someone else&#8217;s brand, okay?<\/p>\n<p>You don&#8217;t have to reinvent the wheel here, but you can repurpose other people&#8217;s content. You can make it your own. You can add your own thoughts into it, your own personality, your own&#8230;bits about your own company, and so forth.<\/p>\n<h3>Don&#8217;t Sell Yourself Short<\/h3>\n<p>So get inspired, absolutely. Cite direct quotes, most definitely. And overall, take that interesting subject matter and rewrite it in your own words, to your own audience.<\/p>\n<p>Don&#8217;t sell yourself short. You have something very valuable to offer. You have a unique value. So generate your own content. Show off your knowledge, your technical knowledge, your industry expertise, write how-to&#8217;s, talk about your company culture, do case studies, expand on frequently asked questions, and so forth. There&#8217;s really no limit to what you can do.<\/p>\n<h2>Best Practices for Sharing Original(ish) Content<\/h2>\n<p>An important note, if you do link to another post (which is fine) be sure that that post opens in a new tab. You don&#8217;t want to have someone click a link and then leave your site altogether, okay?<\/p>\n<p>We&#8217;re trying to keep people on your site. So make sure that new tabs that go off of your page or your site open in a new tab. And there you go, original(ish) content.<\/p>\n<p><em>Note: Our &#8220;Blog Writing Guide&#8221; eBook has more tips for your company&#8217;s blog strategy. If you&#8217;re interested, you can fill out a form and <a href=\"https:\/\/www.websitemuscle.com\/blog-writing-guide-ebook\/\">download it here<\/a>.<\/em><\/p>\n<p>Happy blogging!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Providing your audience with original(ish) content can help you generate more blogs, but there are a few steps you&#8217;ll need to follow to properly use third-party materials to build your authority and trust in your brand.<\/p>\n","protected":false},"author":4,"featured_media":422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[6,9],"tags":[114,111],"class_list":["post-419","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-education","category-seo","tag-originalish-content","tag-top-10-must-dos-for-good-blog-posts","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Must-Dos for Good Blogs #5: Original(ish) Content - Website Muscle<\/title>\n<meta name=\"description\" content=\"Providing your audience with original(ish) content can help you generate more blogs, but there are a few steps you&#039;ll need to follow to properly use third-party materials to build your authority and trust in your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/websitemuscle.com\/top-10-must-dos-for-good-blog-posts-5-originalish-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Must-Dos for Good Blogs #5: Original(ish) Content - Website Muscle\" \/>\n<meta property=\"og:description\" content=\"Providing your audience with original(ish) content can help you generate more blogs, but there are a few steps you&#039;ll need to follow to properly use third-party materials to build your authority and trust in your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/websitemuscle.com\/top-10-must-dos-for-good-blog-posts-5-originalish-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Website Muscle\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-17T17:00:33+00:00\" \/>\n<meta name=\"author\" content=\"Tyree Nelson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tyree Nelson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitemuscle.com\/top-10-must-dos-for-good-blog-posts-5-originalish-content\/\",\"url\":\"https:\/\/websitemuscle.com\/top-10-must-dos-for-good-blog-posts-5-originalish-content\/\",\"name\":\"10 Must-Dos for Good Blogs #5: Original(ish) Content - 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