{"id":487,"date":"2017-11-02T10:00:04","date_gmt":"2017-11-02T17:00:04","guid":{"rendered":"https:\/\/www.websitemuscle.com\/?p=487"},"modified":"2017-11-02T10:00:04","modified_gmt":"2017-11-02T17:00:04","slug":"get-the-most-out-of-your-single-product-e-commerce-website","status":"publish","type":"post","link":"https:\/\/websitemuscle.com\/get-the-most-out-of-your-single-product-e-commerce-website\/","title":{"rendered":"Get the Most Out of Your Single-Product E-Commerce Website"},"content":{"rendered":"<p>Not every product-based business has hundreds, or even dozens of products to offer. Some businesses zero in on one product and that&#8217;s it.<\/p>\n<p>If you&#8217;re one of those businesses, don&#8217;t believe even for a second that you&#8217;re inferior in any way to multi-product sellers. On the contrary, you have the advantage of focusing all your marketing efforts on a single niche, rather than being forced to divide your attention between multiple offerings.<\/p>\n<p>In any event, if you&#8217;re selling your product online, you may be wondering what your e-commerce options are. It&#8217;s important that you put your best foot forward as a professional and legitimate online business. On the other hand, you don&#8217;t necessarily need the expansive functionality of a traditional multi-product site.<\/p>\n<p>We&#8217;ve built a number of single-product e-commerce websites over the years, and we&#8217;ve found that a\u00a0full-feature e-commerce solution is not likely going to make sense for you. Here&#8217;s why:<\/p>\n<ul>\n<li>It&#8217;s expensive. You&#8217;re going to pay a lot more money for functionalities you don&#8217;t even need.<\/li>\n<li>It&#8217;s overkill. Simplicity is better, both for you and the UX.<\/li>\n<li>Full-feature e-commerce sites are onerous to maintain.<\/li>\n<\/ul>\n<h3>Our Recommendations<\/h3>\n<p>We recommend a clean, modern website built on the WordPress platform, with high-quality (ideally professional) images and well-written content.<\/p>\n<p><strong>Content should be clear, concise, and compelling.<\/strong>\u00a0Home page content will likely be short, attention-grabbing, and very CTA-focused. It should immediately highlight what problem(s) your product solves.<\/p>\n<p><strong>Trust indicators<\/strong>\u00a0such as testimonials, logos of prominent clients, awards, and news outlets your product has been featured in can be sprinkled throughout the site to boost your credibility.<\/p>\n<p><strong>A designated Product page<\/strong>\u00a0with detailed information about your product, including features and specifications.<\/p>\n<p><strong>An About page<\/strong>\u00a0for\u00a0information about your company and your expertise within your industry.<\/p>\n<h3>Payment Solutions<\/h3>\n<p>Let&#8217;s say you&#8217;ve set up your\u00a0<a href=\"http:\/\/websitemuscle.wpengine.com\/HubSpot-Site\/com\/websitemuscle\/www\/blog\/our-top-10-reasons-why-wordpress-websites-are-better.html\">WordPress site<\/a>\u00a0with\u00a0<a href=\"http:\/\/websitemuscle.wpengine.com\/HubSpot-Site\/com\/websitemuscle\/www\/blog\/choosing-right-images-website.html\">great images<\/a>\u00a0and\u00a0<a href=\"http:\/\/websitemuscle.wpengine.com\/HubSpot-Site\/com\/websitemuscle\/www\/blog\/how-to-write-great-content.html\">compelling content<\/a>. Next, your customers need to be able to purchase your product easily.<\/p>\n<p>Many large e-commerce sites have fully integrated payment solutions on their websites. These are costly and complicated to maintain and update.<\/p>\n<p>You&#8217;ve got one product, so you can keep it simple. We recommend taking payments through a third-party site, such as:<\/p>\n<ul>\n<li>A PayPal &#8220;Buy Now&#8221; button, or<\/li>\n<li>Authorize.net Simple Checkout<\/li>\n<\/ul>\n<p>There are others out there &#8212; do some research and you&#8217;ll find the best solution for your business.<\/p>\n<p>You&#8217;ll need to set up an account with the payment service, and then it&#8217;s as simple as adding a snippet of code to your site.<\/p>\n<p>Give us a call if you have any questions about single-product e-commerce or third party payment solutions on your WordPress website, and we&#8217;ll be happy to walk you through it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not every product-based business has hundreds, or even dozens of products to offer. Some businesses zero in on one product and that&#8217;s it. If you&#8217;re one of those businesses, don&#8217;t believe even for a second that you&#8217;re inferior in any way to multi-product sellers. On the contrary, you have the advantage of focusing all your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,26],"tags":[22,81],"class_list":["post-487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-website-development","tag-e-commerce","tag-single-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimize Your Single-Product E-Commerce Website - Website Muscle<\/title>\n<meta name=\"description\" content=\"If you&#039;re selling a product online, you may be wondering what your single-product e-commerce website options are. It&#039;s important that you put your best foot forward as a legitimate online business. On the other hand, you may not need the functionality of a typical multi-product site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/websitemuscle.com\/get-the-most-out-of-your-single-product-e-commerce-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize Your Single-Product E-Commerce Website - Website Muscle\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re selling a product online, you may be wondering what your single-product e-commerce website options are. It&#039;s important that you put your best foot forward as a legitimate online business. On the other hand, you may not need the functionality of a typical multi-product site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/websitemuscle.com\/get-the-most-out-of-your-single-product-e-commerce-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Website Muscle\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-02T17:00:04+00:00\" \/>\n<meta name=\"author\" content=\"Sam Nelson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Nelson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/websitemuscle.com\/get-the-most-out-of-your-single-product-e-commerce-website\/\",\"url\":\"https:\/\/websitemuscle.com\/get-the-most-out-of-your-single-product-e-commerce-website\/\",\"name\":\"Optimize Your Single-Product E-Commerce Website - Website Muscle\",\"isPartOf\":{\"@id\":\"https:\/\/websitemuscle.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/websitemuscle.com\/get-the-most-out-of-your-single-product-e-commerce-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/websitemuscle.com\/get-the-most-out-of-your-single-product-e-commerce-website\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-11-02T17:00:04+00:00\",\"author\":{\"@id\":\"https:\/\/websitemuscle.com\/#\/schema\/person\/89522caa8c5027c475b71ade36325264\"},\"description\":\"If you're selling a product online, you may be wondering what your single-product e-commerce website options are. 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